M&A

• About us
• Our Goals

• Companies we want to partner with
• Introduction of our M&A Achievements

About us

 

Lovable Marketing Group, inc. (LMG) unites under our purpose of “Empathy for People and the Earth” as a digital marketing group that promotes the concept of lovable marketing activities. We continue to develop our business as an affiliated group of marketing agencies that are highly skilled in the fields of social media and digital transformation.

 

Company Name	Lovable Marketing Group, inc.
Founding Date	July 15, 2014
Address	Prime Terrace Kamiyacho 9F, Toranomon 4-chome 1-13, Minato Ward, Tokyo, Japan
Corporate Representative	President and CEO Masayuki Hayashi
Number of Consolidated Employees	230 (As of the end of March 2026)
Listed Market	Tokyo Stock Exchange, Inc., Growth Market (Securities Code: 9254)
Group Companies	comnico inc. SNS Expert Association of the General Association DTK AD Co.,Ltd. jisou inc. LOVABLE MARKETING GROUP ASIA SDN. BHD. UNIONNET Inc. Inbound Buzz Inc. L-marketing Inc. Ricecurry LS Inc.

Our Goals

The social media marketing market, comnico’s service domain, in Japan was valued at 58.7 billion yen in 2020 and is estimated to grow to approximately double that value at 115.9 billion yen in 2025. In this growing market, our goal is to expand group sales at a speedy annual growth rate of more than 10-20%, with social media marketing and digital transformation sales being the pillars of our business.

 

As a part of our growth strategy, we consider M&As with companies that operate in the digital marketing and inbound promotion areas related to social media in order to expand our customer base and enhance services offered.

Companies we want to partner with

Areas We’re looking for

【Social Media Marketing Domain】

●Account media management

└Social Media Operations, including TikTok, YouTube, LINE, and more

●Influencer Marketing

└Casting, Direction, influencer platform management, and more

●Procurement Support

└Livestream Shopping, E-commerce Coordination, Direct-to-Consumer, and more

●Advertising Support

└Strategy Planning, Operation, Results Analysis, and more

 

【Inbound Promotions Domain】

●Inbuound Media Management

└Online Media, Social Media Account, App, and more

●Travel Support & Support for Tourists in Japan

└Partnerships with Local Governments, Tourism Content Development. Digital Transformation of Tourism Support. and more

 

【General Marketing】

●Software Development and Provision

└Marketing Support, Inbound Support, Social Media Operations Support, and more

●PR Support

└Strategy Planning, PR, Sales Promotions, and more

The Synergy We Provide

●Customer Bases

comnico serves large companies, B-to-C companies, and foreign-affiliated companies, while UNIONNET’s customer base includes educational businesses. Utilizing these customer bases makes it possible for us to expand our business.

 

●Business Skills

In addition to our roughly 40-member sales team, we are enhancing our inside sales for new customer acquisition. We’ve also established a sales enablement team to boost sales efficiency. Leveraging these systems, we can provide the know-how for sales techniques and sales personnel training.

 

●Organizational Development Based on SDGs

With 57%* of our staff comprised of women and 27%* of managerial positions filled by women, we are making inroads in organizational development based on the SGDs. These roads allow us to offer advice and assistance for organizational development in creating a great company to work for.

*As of March 2026

 

●Back Office Support

We have management systems in place that are suitable for a listed company. This allows us to support your back-office operations as necessary.

Examples of Anticipated Needs & M&A Patterns

We also consider various patterns for share transfers, business transfers, etc., in addition to the examples outlined below upon consultation.

Introduction of our M&A Achievements

Contact Form