M&A

• About us
• Our Goals

• Companies we want to partner with
• Introduction of our M&A Achievements

About us

 

Lovable Marketing Group, inc. (LMG) unites under our purpose of “Empathy for People and the Earth” as a digital marketing group that promotes the concept of lovable marketing activities. We continue to develop our business as an affiliated group of marketing agencies that are highly skilled in the fields of social media and digital transformation.

 

Company Name	Lovable Marketing Group, inc.
Founding Date	July 15, 2014
Address	Prime Terrace Kamiyacho 9F, Toranomon 4-chome 1-13, Minato Ward, Tokyo, Japan
Corporate Representative	President and CEO Masayuki Hayashi
Number of Consolidated Employees	230 (As of the end of March 2026)
Listed Market	Tokyo Stock Exchange, Inc., Growth Market (Securities Code: 9254)
Group Companies	comnico inc. SNS Expert Association of the General Association DTK AD Co.,Ltd. jisou inc. LOVABLE MARKETING GROUP ASIA SDN. BHD. UNIONNET Inc. Inbound Buzz Inc. L-marketing Inc. Ricecurry LS Inc.

Our Goals

At Lovable Marketing Group, we are committed to sustainably expanding our group’s sales scale, centered on our core social media marketing business, while maintaining an average annual growth rate of 10-15%.

 

In addition, we have positioned non-linear growth through M&A as one of the pillars of our growth strategy. By combining the digital marketing know-how we have cultivated—including social media marketing, influencer utilization, and inbound promotion support—with the strengths of the companies and businesses we welcome through M&A, we aim to achieve value-up that enhances the corporate value of both parties.

 

In addition to our traditional focus on social media and inbound promotion, in recent years we have expanded the scope of our M&A activities to include consumer-facing (B-to-C) businesses—starting with the D2C and e-commerce domain—that can accelerate their growth through marketing. We inject our marketing capabilities into companies that hold assets such as brands, products, fan bases, and customer data, helping to expand awareness, grow sales, and improve LTV.

Companies we want to partner with

Areas We’re Looking For

By infusing our marketing know-how, we are focusing our M&A search on consumer-facing businesses capable of further growing their sales and brand awareness.

●D2C / E-commerce businesses

●Beauty and health-related businesses

●Food and beverage

●Fitness and other store-based businesses

●Education and school-related businesses, and more

 

In particular, we believe companies and businesses that hold the following types of assets have strong affinity with our marketing capabilities.

●Brand / products

●Community and fan base

●E-commerce / media

●Physical stores

●Customer behavior data

 

The Synergy We Provide

●Expanding Sales and Brand Awareness

We leverage our social media and influencer networks, along with our advertising operations, to support new customer acquisition and sales growth.

 

●Improving Profitability and LTV

By introducing our know-how in landing page and e-commerce optimization as well as LINE/CRM, we help expand sales channels beyond marketplaces (such as owned e-commerce sites) and improve profit margins and LTV.

 

●Expanding Sales Channels and Customer Base

Through collaboration with our group’s customer base and B-to-B clients, we create new sales channels and customer referral opportunities.

 

●New Brand and Product Development

We support the creation of new brands and products by utilizing our owned media, OEM capabilities, and financial and recruitment infrastructure.

 

●Back Office Support

We have management systems in place that are suitable for a listed company. This allows us to support your back-office operations as necessary.

Examples of Anticipated Needs & M&A Patterns

We also consider various patterns for share transfers, business transfers, etc., in addition to the examples outlined below upon consultation.

Introduction of our M&A Achievements

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